I design products that don't just work, they fit. As the UX Design Lead behind IAMBIC's mobile fitting platform, I created the world's first experience for custom-fit sneakers generated from a smartphone scan. Through extensive user research with 500+ participants and iterative design, I helped launch the sizeless sneaker, recognized as a TIME Best Invention of 2023, and guided IAMBIC's strategic pivot from B2B fit prediction to D2C brand.
My approach centers on understanding how people navigate entirely new experiences, like teaching someone to capture precise foot measurements through their phone when no precedent exists. I onboarding success rates by 25% by streamlining user flows and improving first-attempt scan success, applying insights from rapid usability testing and customer feedback to reduce friction and optimize the experience.
Psychology and journalism trained me to ask better questions. I started as a research assistant at UCLA, then worked as a culture writer for VICE and Consequence. That training shaped how I uncover behavioral patterns and translate insights into design decisions that solve real problems.
Today, I bring that mindset to early-stage product design, working cross-functionally to build digital experiences that make complex innovation feel intuitive. I thrive in collaborative teams that value research, rapid iteration, and bold thinking, especially when building products that challenge what's possible.
My approach centers on understanding how people navigate entirely new experiences, like teaching someone to capture precise foot measurements through their phone when no precedent exists. I onboarding success rates by 25% by streamlining user flows and improving first-attempt scan success, applying insights from rapid usability testing and customer feedback to reduce friction and optimize the experience.
Psychology and journalism trained me to ask better questions. I started as a research assistant at UCLA, then worked as a culture writer for VICE and Consequence. That training shaped how I uncover behavioral patterns and translate insights into design decisions that solve real problems.
Today, I bring that mindset to early-stage product design, working cross-functionally to build digital experiences that make complex innovation feel intuitive. I thrive in collaborative teams that value research, rapid iteration, and bold thinking, especially when building products that challenge what's possible.
Select Publications
Articles
St. Vincent Debuts 'Masseduction' with Surreal Live Show (The MAT Magazine)
Coachella Put Everything in its Right Place in 2017 (The MAT Magazine)
The Paranoyds Eat Their Own (Vice)
Primavera Sound 2016: Radiohead, Lush, The Avalanches Triumph (The MAT Magazine)
Time Travel, Film and Madonna: An Interview with L.A. Witch (The MAT Magazine)
Festival Outlook: The OutKast Effect (Consequence)
A Sea of Pulp: Writings Aboard S.S. Coachella (Consequence)