Biography
I design products that don’t just work—they fit. As the lead designer and researcher behind IAMBIC’s mobile fitting platform, I helped bring a first-of-its-kind product to market: custom-fit sneakers generated from a smartphone scan. That work powered the launch of the MODEL T, named a TIME Best Invention, and helped steer IAMBIC’s strategic pivot from B2B fit prediction to a D2C brand.
With a background in psychology and journalism, I’ve spent my career asking better questions—first as a research assistant at UCLA, then as a culture writer for VICE and Consequence. That training sharpened how I uncover patterns, understand behavior, and translate insights into strategy.
Today, I bring that mindset to product design—working cross-functionally to build digital experiences shaped by real user needs. I thrive in collaborative teams that value research, curiosity, and originality, and I’m especially drawn to products that aim to do something bold, new, or weird—in the best possible way.
Select Publications
Articles
St. Vincent Debuts 'Masseduction' with Surreal Live Show (The MAT Magazine)
Coachella Put Everything in its Right Place in 2017 (The MAT Magazine)
The Paranoyds Eat Their Own (Vice)
Primavera Sound 2016: Radiohead, Lush, The Avalanches Triumph (The MAT Magazine)
Time Travel, Film and Madonna: An Interview with L.A. Witch (The MAT Magazine)
Green Man 2015 Festival Review: The 15 Best Sets + Photos (Consequence of Sound)
Interview: Zoë Kravitz and Live Review: Lolawolf at Los Angeles' Bootleg Bar (Consequence of Sound)
Festival Outlook: The OutKast Effect (Consequence of Sound)
A Sea of Pulp: Writings Aboard S.S. Coachella (Consequence of Sound)