Biography
I’m a UX researcher and designer with a background in journalism, psychological research, and customer experience innovation. Over the last 4.5 years as Head of Client Experience at IAMBIC, I spearheaded the end-to-end customer journey for a TIME Best Invention of 2023, combining cutting-edge AI with artisan craftsmanship to make footwear size-inclusive. From designing the first-ever mobile web app for custom-fitted sneakers to refining our value propositions during a pivot from B2B to D2C, I leveraged user insights to solve complex problems and deliver intuitive solutions.
Before my time at IAMBIC, I spent over a decade as a journalist, contributing to outlets like VICE, Consequence, Pass the Aux, Daily Voice, and The MAT Magazine. I wrote, photographed, and edited stories that uncovered the motivations and behaviors behind cultural trends and rising talent, honing my skills in research, interviewing, and storytelling.
My passion for understanding human behavior began at UCLA, where I earned a BA in Psychology and served as a research assistant conducting relational studies. These experiences, paired with the Lean Innovation principles I gained through the NSF I-Corps Bootcamp, shaped my ability to translate user insights into actionable strategies that balance customer needs and business goals.
Today, I’m driven by a human-centered approach to design, combining empathy, curiosity, and creativity to craft meaningful, accessible experiences that empower users and transform industries.
Select Publications
Articles
St. Vincent Debuts 'Masseduction' with Surreal Live Show (The MAT Magazine)
Coachella Put Everything in its Right Place in 2017 (The MAT Magazine)
The Paranoyds Eat Their Own (Vice)
Primavera Sound 2016: Radiohead, Lush, The Avalanches Triumph (The MAT Magazine)
Time Travel, Film and Madonna: An Interview with L.A. Witch (The MAT Magazine)
Green Man 2015 Festival Review: The 15 Best Sets + Photos (Consequence of Sound)
Interview: Zoë Kravitz and Live Review: Lolawolf at Los Angeles' Bootleg Bar (Consequence of Sound)
Festival Outlook: The OutKast Effect (Consequence of Sound)
A Sea of Pulp: Writings Aboard S.S. Coachella (Consequence of Sound)