Biography
I’m a UX researcher and designer who helped bring a startup from concept to commercialization, turning a novel idea into a revenue-generating brand. As Head of Client Experience at IAMBIC, I designed the first-ever mobile web app for custom-fitted sneakers—an experience that made it possible for the company’s MODEL T shoe to be named a TIME Best Invention of 2023. As Head of Client Experience, I led the end-to-end customer journey, using research and usability testing to refine the app’s scanning process, improve onboarding, and enhance the overall user experience. I also played a key role in shaping IAMBIC’s strategic shift from a B2B fit prediction tool to a D2C brand, leveraging consumer insights to drive adoption and engagement.
My foundation in research and storytelling comes from an early career in journalism and psychology. Before UX, I spent over a decade as a journalist, interviewing artists and uncovering cultural trends for outlets like VICE, Consequence, and Pass the Aux. I also studied psychology at UCLA, where I worked as a research assistant conducting relational studies. These experiences, along with the Lean Innovation principles I developed through the National Science Foundation's I-Corps Bootcamp, sharpened my ability to translate user behavior into actionable strategies that balance business objectives with real-world needs.
I thrive in research-driven environments where understanding human behavior leads to better product decisions. Whether optimizing digital experiences or guiding strategic pivots, I focus on creating solutions that are intuitive, impactful, and built to scale.
Select Publications
Articles
St. Vincent Debuts 'Masseduction' with Surreal Live Show (The MAT Magazine)
Coachella Put Everything in its Right Place in 2017 (The MAT Magazine)
The Paranoyds Eat Their Own (Vice)
Primavera Sound 2016: Radiohead, Lush, The Avalanches Triumph (The MAT Magazine)
Time Travel, Film and Madonna: An Interview with L.A. Witch (The MAT Magazine)
Green Man 2015 Festival Review: The 15 Best Sets + Photos (Consequence of Sound)
Interview: Zoë Kravitz and Live Review: Lolawolf at Los Angeles' Bootleg Bar (Consequence of Sound)
Festival Outlook: The OutKast Effect (Consequence of Sound)
A Sea of Pulp: Writings Aboard S.S. Coachella (Consequence of Sound)