Biography
I’m a UX researcher and designer with a background in psychology and journalism, focused on turning user insight into strategic, scalable product decisions. Most recently, I led design and research for IAMBIC’s virtual fitting platform—the mobile web app used to capture foot scans and comfort preferences for custom-fit sneakers. That platform powered the launch of the MODEL T, recognized as one of TIME’s Best Inventions of 2023.
At IAMBIC, I guided the product from concept to commercialization, refining onboarding, scanning flows, and post-purchase experiences through iterative testing and behavioral research. I also helped drive the company’s strategic pivot from B2B to D2C, using customer insights to shape product direction and drive adoption.
My approach is rooted in deep curiosity and a long-standing obsession with the why behind user behavior—first as a psychology student at UCLA, and later as a journalist interviewing artists and documenting cultural shifts for outlets like VICE and Consequence. Those experiences now inform how I ask questions, frame problems, and advocate for the user at every stage of product development.
I thrive in research-driven environments where teams value clarity, collaboration, and curiosity. Whether building from scratch or iterating on what exists, I focus on uncovering patterns and designing experiences that feel intentional, intuitive, and human.
Select Publications
Articles
St. Vincent Debuts 'Masseduction' with Surreal Live Show (The MAT Magazine)
Coachella Put Everything in its Right Place in 2017 (The MAT Magazine)
The Paranoyds Eat Their Own (Vice)
Primavera Sound 2016: Radiohead, Lush, The Avalanches Triumph (The MAT Magazine)
Time Travel, Film and Madonna: An Interview with L.A. Witch (The MAT Magazine)
Green Man 2015 Festival Review: The 15 Best Sets + Photos (Consequence of Sound)
Interview: Zoë Kravitz and Live Review: Lolawolf at Los Angeles' Bootleg Bar (Consequence of Sound)
Festival Outlook: The OutKast Effect (Consequence of Sound)
A Sea of Pulp: Writings Aboard S.S. Coachella (Consequence of Sound)