Biography
I design products that don’t just work—they fit. As the lead designer and researcher behind IAMBIC’s mobile fitting platform, I helped bring a first-of-its-kind product to market: custom-fit sneakers generated from a smartphone scan. That work powered the launch of the MODEL T, named a TIME Best Invention, and helped steer IAMBIC’s strategic pivot from B2B fit prediction to a D2C brand.
With a background in psychology and journalism, I’ve spent my career asking better questions—first as a research assistant at UCLA, then as a culture writer for VICE and Consequence. That training sharpened how I uncover patterns, understand behavior, and translate insights into strategy.
Today, I bring that mindset to product design—working cross-functionally to build digital experiences shaped by real user needs. I thrive in collaborative teams that value research, curiosity, and originality, and I’m especially drawn to products that aim to do something bold, new, or weird—in the best possible way.
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